OUR STORY

 
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Hometown Flower Co. connects people who love flowers with the local farmers who grow them. A new take on the traditional neighborhood florist, Hometown Flower Co. offers fresh local varieties delivered right to your doorstep through monthly subscriptions, and through its vintage pick-up truck, Baby Blue, a 1976 Ford F-100, reimagined to become Long Island’s first mobile flower truck. Our mission is simple; to encourage people to look no further than their hometowns to find beauty grown nearby, and to provide access to locally-grown varieties in places where our farmers are typically unable to consistently reach. Inspired by a third generation flower designer’s experience growing up around the floral industry and witnessing how removed consumers and retailers were from where and how their flowers were sourced, Hometown Flower Co. was founded with a strong desire to change the status quo and encourage people to embrace their roots.

Throughout the season, check back here and follow @hometownflowerco to see what’s in bloom, where we’re popping up, and to sign up for workshops, group design sessions, and more.

 

HOMETOWN’S ROOTS

We’re Jaclyn and Marc, two Long Island natives and residents, running this new venture as a family operation with our two daughters, August and Sage. Jaclyn’s the ones with her arms up in flowers, overseeing the floral designs, creative marketing, and branding for the company. Marc oversees the day-to-day business operations and logistics. Together, we’re two Leos (same birthday!) with a bold mission to shape a better future for our children and community.

 
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